LIFE INSURANCE FACTS
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Household Breadwinner Dies? Within 30 Days, 35% Of Americans Will Feel It Financially

Over one third of all households in America said they would feel the unfortunate financial effects within 1 month if the household’s main breadwinner were to die. Read more about death statistics here.

50 Million People Feel They Need More Coverage

Americans know the value of life insurance so much that approximately 1 out of 5 people think they don’t have enough life insurance.

60% Of Adults Own Life Insurance

The majority of adults own some form of life insurance. 59% (3 out of 5 consumers) own an individual life insurance policy, have coverage from work or both.

Top 3 Reasons Americans Bought Life Insurance

Here are the Top 3 reasons Americans bought life insurance coverage last year:
• Cover their final expenses and burial (91 percent)
• To transfer wealth and/or leave an inheritance for a beneficiary (63 percent)
• To cover lost wages and replace income of a wage earner in the household (66 percent)

22% Of People Have Group & Individual Coverage

It’s always great to have an individual life insurance policy that you personally own. You never know if you’ll leave your employer or get fired. With that said, group life insurance coverage is a great benefit.

23% Fewer Employers Are Offering Life Insurance To Their Employees

Here are some facts on life insurance group coverage: Only 48 percent of employers offered life insurance to their workers in 2017. That is a 23 percent decline when compared to 2006. Unfortunately this is a bad trend. There has been a steady decline with employer sponsored life insurance policies since 2006.

20% Who Don’t Own Any Life Insurance Don’t Know How Much To Get

Americans who don’t have any coverage whatsoever need help. They know they should have life insurance, but don’t know how much to get.

40% Have No Idea How Much Coverage They Need And How Much To Buy

People are confused with how much life insurance they need. They also don’t know what type of life insurance to buy. This is even more apparent with Millennials. Approximately 60% of Millennials surveyed felt this way.

16% Of Spouses And Partners Are In The Dark

About 16% of Americans have no idea how much life insurance their significant other has. That number is way too high.

25% Have Never Received Help From A Professional

Almost 1/4 of Americans said that they have never been approached by a life insurance agent about their coverage needs. This percentage goes even higher to 43% with Millennials.

63% Americans Aren’t Buying Life Insurance Because Of Price

Consumers think that life insurance is more expensive than it actually is to buy. The other main reasons were due to other financial priorities and that they felt like they already had enough insurance.

50% Of Life Insurance Shoppers Love The Internet

Approximately half of all shoppers over 18 years of age shop for life insurance or look for information online. 29% of all shoppers said the will do their life insurance research and purchase online. This is an increase of 7% compared to 2016. Baby Boomers really make use of online information. 61% of Baby Boomers said that they found online information to be helpful. The truth is for pricing, as brokers we also get the same low rate that internet companies give. The biggest different is that at the time when your family needs us the most, there is a 100% chance that I will be sitting with them at the kitchen table comforting them as I help them fill out the claim form. Can Peggy from Russia say the same?

Almost 33% Of Americans Bought Or Tried To Buy Life Insurance Online

Here are some interesting insurance facts. Millennials (73%) were the ones who wanted to meet with a licensed life insurance agent more than any other group followed by Baby Boomers (69%) and Gen Xers (64%). Millennials were also reported to be the ones who actually work with a licensed life insurance agent over the other age groups.

70% Of Whole Life Is Bought By Gen X And Boomers

The younger generations are more than likely to buy term life insurance instead of permanent life. Millennials who purchased permanent products, the majority opted for Whole Life (46%) followed by Universal Life (25%).

19 Million Shoppers Begin To Buy Life Insurance – But Never Finish.

There are almost 19 million life insurance shoppers who get stuck and quit the buying process. It’s getting better because more and more companies are offering options like term life insurance no medical exam with simplified issue underwriting. Some life insurance market statistics are very concerning. This is one of them because people are putting their loved ones financial futures in jeopardy simply because they didn’t complete the application.

52% Of Americans Want To Skip The Life Insurance Medical Exam

People are busy and don’t want the hassle of scheduling a medical exam. Some people hat needles and don’t want a blood test. Over 50% of potential shoppers said they’d be more likely to buy if the medical exam wasn’t required. The great news is that they’re in luck. There are many no medical exam life insurance companies available. Products such as term life, guaranteed issue, and final expense can be bought without an exam.

$209,000 Mortgage Debt!

84% of people between the ages of 46-49 have an average mortgage debt of over $209,000

Over 600 Life Insurance Companies In The United States

Ready for some interesting facts about life insurance companies? There are over 600 life insurance companies in the U.S. There has been a steady decline in the number of life insurance companies in the United States. The peak came in 1990 when there were 2,195 life insurance companies in America.

Prudential Has The Most Assets With Over $595 Billion!

Want to know who the largest life insurance company in the United States is? When looking at total assets, Prudential comes in at the top spot. Prudential has over $5,595,550,000 in assets.

$137 Billion In Life Insurance Premium

The statistics for insurance companies are pretty incredible. Especially when looking at the total amount of premiums paid. There were over $137,000,000,000 in life insurance premiums by the end of 2017. That is up from $115 billion the previous year.

Most Shoppers Think Life Insurance Is 3 times The Actual Cost

Last but not least, most consumers would probably leave empty handed if they were on the Price Is Right. If life insurance was on the Showcase Showdown, they’d be way off on how much it costs. Life insurance shoppers estimated the cost of coverage to be over 3 times the actual price!

Life Insurance Statistics

We hope that these life insurance statistics provided you some interesting facts about life insurance. The bottom line with several of these facts about life insurance is that people are underinsured and believe life insurance is too expensive.

The good thing is that we’re here to help with all of these issues and more. If you have any questions about life insurance, We’re here to make the life insurance process easy.

Get a life insurance quote online or call us at (888) 598-BULL

and get the satisfaction of knowing your loved ones will be protected.

Your information is safe and will never be sold